Tomas Bata University in Zlín

Department of Management and Marketing


Lectured subjects – Bachelor´s programme (Faculty of Management and Economics)
Advanced Marketing and Management
Culture of Managerial Communication
Human Resource Management I
Management I

Lectured subjects – Master´s programme (Faculty of Management and Economics)
Applied Marketing Research
Brand Management
Business Ethics
Business-to-Business Marketing
Consumer Behaviour
Digital Marketing
Human Resource Management II
International Marketing
Management II
Managerial Communication and Business Negotitiation
Marketing Applications
Master´s Thesis Preparation and Work Placement
Master’s Thesis Seminar

Faculties and departments