Tomas Bata University in Zlín

Department of Management and Marketing

Study

Bachelor study program

Advanced Marketing and Management
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Management 1
Managerial psychology and sociology
Managerial skills and techniques
Marketing 1, 2
Human Resource Management 1
Bachelor Thesis Seminar
Bata´s Management System
Basics of Project Management

 Master’s study program
Applied Marketing Research
Digital marketing
Healthcare Ethics
Consumer Behaviour
Business Negotiation
Culture of spoken and written communication
Brand Management
Business Ethics
Marketing Communication
Marketing Applications
International Marketing
Human Resource Management 2
Master Thesis Seminar
Strategic Management

Study materials

https://moodle.utb.cz/

Faculties and departments

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