Tomas Bata University in Zlín

Research and Development

Science and research

Main areas of research

1. Entrepreneurship – Business and Entrepreneurship
   • Entrepreneurship of small and medium-sized enterprises
   • Social Entrepreneurship
   • Tourism Management

2. Performance Management – Corporate Performance Management

• Managing and measuring the performance of businesses and clusters
• Management accounting tools in performance management
• Digital transformation and market behaviour
• Performance management in healthcare organisations

Current projects

FSR projects (UTB)

o Increasing the scientific qualification of FaME academic staff – Prof. Popesko (2024 – 2025)

Other projects

o RO/FaME/2024/06 – Performance measurement in healthcare and hybrid organizations and precarity of work in post-socialist countries (2024 – 2025). Principal investigator: prof. Popesko

o RO/FaME/2024/07 -Sustainable Tourism Development, Tourism Competitiveness and Factors Affecting the Circular Economy in the Hotel Industry in Accordance with the Sustainable Development Goals (2024 – 2025). Principal Investigator: Prof. Tučková

Finished projects

TA ČR

TAČR Innovation of management systems of tourism entities using process management tools doc. Tučková (01.03.2018 – 28.02.2022) – principal investigator doc. Ulrych (ZČU)

List of important articles published by members of the Department

• PHAM, T.P., PAVELKOVA, D., POPESKO, B., HOANG, S.D.HYUNH, H.T., (2024), Relationship between fintech by Google search and bank stock return: a case study of Vietnam, Financial Innovation (10)1, 2024.
• CHEN, Ke, Qiyuan LI, Muhammad SHOAIB, Waqar AMEER a Tao JIANG. Does improved digital governance in government promote natural resource management? Quasi-natural experiments based on smart city pilots. Resources Policy[online]. 2024, vol. 90 [cit. 2024-08-15]. ISSN 0301-4207.
• ASAD, A.I., POPESKO, B., (2023), Contemporary challenges in the European pharmaceutical industry: a systematic literature review, Measuring Business Excellence, 27(2), pp. 277–290
• GARCÍA-GÓMEZ, C.D., DEMIR, E., DÍEZ-ESTEBAN, J.M., POPESKO, B., (2023) Investment inefficiency in the hospitality industry: The role of economic policy uncertainty, Journal of Hospitality and Tourism Management, (54).
• ASANTE, K., NOVAK, P. Predicting nurses’ safety compliance behaviour in a developing economy, using the theory of planned behaviour: A configurational approach. Journal of Advanced Nursing.  80, no. 3, 2023, p. 1097-1100. Jimp (Q2)
• ASANTE, K., NOVAK, P. When the push and pull factors in digital educational resources backfire: the role of digital leader in digital educational resources usage. Education and Information Technologies.  p. 27 Jimp (Q2)
• SINGH, Atul Kumar, Prasath V.R. KUMAR, Muhammad SHOAIB, Towiwa Sunday ADEBAYO a Muhammad IRFAN. A strategic roadmap to overcome blockchain technology barriers for sustainable construction: A deep learning-based dual-stage SEM-ANN approach. Technological Forecasting and Social Change[online]. 2023, vol. 194 [cit. 2024-08-15]. ISSN 0040-1625.
• SRIVASTAVA, Sidharth, Sandeep Kumar DEY, Savita SHARMA a Mark RATILLA. Adoption of sustainable practices by Asian hotels: Gaps in academia. Worldwide Hospitality and Tourism Themes[online]. 2023, vol. 15, iss. 3, s. 220-230. [cit. 2024-08-15]. ISSN 1755-4217.
• Sinh Duc Hoang, Sandeep Kumar Dey, Zuzana Tučková, Tien Phat Pham, Harnessing the power of virtual reality: Enhancing telepresence and inspiring sustainable travel intentions in the tourism industry.  Technology in Society.  November 2023, Vol.75.  ISSN (1 Q – (AIS)-SOCIAL SCIENCES, INTERDISCIPLINARY) DOI10.1016/j.techsoc.2023.102378
• DEMIR, E., ERSAN, O., POPESKO, B. (2022), Are Fan Tokens Fan Tokens? Finance Research Letters ISSN 1544-6123
• WAGNER, J., PETERA, P., POPESKO, B., NOVÁK, P., ŠAFR, K., (2021), Usefulness of the budget: the mediating effect of participative budgeting and budget-based evaluation and rewarding, Baltic Journal of Management. 16(4), ISSN 1746-5265
• UDDIN, S., POPESKO, B., PAPADAKI, Š., WAGNER, J., (2020), Performance Measurement in a transitional Economy: Unfolding a case of KPI´s, Accounting, Auditing &Accountability Journal, 2020, 34(2)
• Shoaib, Muhammad, Nawal, Avesha, Zámečník, Roman, Korsakiené, Renata, Rehman, Asad Ur. Go green! Measuring the factors that influence sustainable performance. Journal of Cleaner Production, 2022, roč. 366, č. neuvedeno, s. nestránkováno. ISSN 0959-6526. (Jimp Q1, Jsc)
• Abbas, Z., Sarwar, S., Rehman, M. A., Zámečník, R., Shoaib, M. (2022). Green HRM promotes higher education sustainability: A mediated-moderated analysis.International Journal of Manpower, doi:10.1108/IJM-04-2020-0171 Volume 43 Issue 3 Page 827-843 Published JUL 19 2022  (Jimp, Jsc)
• Abbas, Zuhair, Khan, Afshan Gull, Smaliukiene, Rasa, Zámečník, Roman, Hussain, Kanwal, Mubarik, Shujaat. Green HRM pursuit of social sustainability in the hotels: AMO theoretical perspective. Quality – Access to Success, 2022, roč. 23, č. 190, s. 41-50. ISSN 1582-2559. (Jimp, Jsc)
• David A. RALSTON, Zuzana TUČKOVÁ, at al. The impact of gender-role-orientations on subjective career success: A multilevel study of 36 societies. Journal of Vocational Behavior [online]. 2022, vol. 138. ISSN 0001-8791.  (1 Q (AIS) – PSYCHOLOGY, APPLIED – SSCI)
• OWUSU, Y. A. Y., JIBRIL, A.B., NOVÁK, P. A strategic framework for developing sustainable value propositions. Problems and Perspectives in Management,20,4,407-421 JSC (Q3)
• ODEI, M.A., NOVÁK, P.Determinants of universities’ spin-off creations. Economic Research-Ekonomska Istrazivanja 35(1), 1-20, 2022. Jimp (Q2)
• Pham, Tan Nhat; Tučková, Zuzana; Thanh, Tan Vo; Ngoc Thuy, Vo Thi. The role of green human resource management in driving hotel’s environmental performance: Interaction and mediation analysis. International Journal of Hospitality Management, 2020, roč. neuveden, č. 88, s. 1-10. ISSN 0278-4319. 1 decil, (AIS) WoS Highly cited paper,
• Tučková, Zuzana, Javed, Mohsin. The role of government in tourism competitiveness and tourism area life cycle model. Asia Pacific Journal of Tourism Research, 2020, roč. 25, č. 9, s. 997-1011. ISSN 1094-1665. Q3 WoS
• Nhat Tan Pham; TUČKOVÁ, Zuzana; Jabbour, Charbel Jose Chiappetta; Greening the hospitality industry: How do green human resource management practices influence organizational citizenship behavior in hotels? A mixed-methods study. TOURISM MANAGEMENT, 2019.  Volume: 72 Pages: 386-399 Highly Cited Paper 1 decil, (AIS) WoS,
• Pham, Tan Nhat; Tučková, Zuzana; Phan, Quyen Phu Thi. Greening human resource management and employee commitment toward the environment: An interaction model. Journal of Business Economics and Management, 2019, roč. 20, č. 3, s. 447-465. ISSN 1611-1699. WoS