About the Department
The Department of Management and Marketing guarantees teaching in core marketing and management areas. In addition to a permanent professional team of in-house staff, we are taught by experts from practice who connect the necessary theory with practice. Graduates of our fields are thus fully prepared to succeed on the labor market. In addition to professional knowledge, language skills are highly valued by employers, so students can choose subjects directly in English with us, such as Marketing 1 and 2, Advanced Marketing and Management, Brand Management, Consumer Behaviour, Applied Marketing Research, Human Resource Management, Business Ethics, Strategic Management, and many others. Thanks to our professional specialization, in addition to the basic areas of teaching management and marketing, we also offer specializations and interesting subjects that respond to the needs of today.
The Department of Management and Marketing offers study the professional bachelor’s degree program Sports Management, the aim of which is to prepare students – future managers of sports organizations or clubs to perform their managerial functions. This study program is unique within the study programs offered in the Czech Republic. The uniqueness is the direct connection of internships in specific sports organizations/clubs, as part of the study within the semester.
Success in the job market is also possible by standing out from the crowd. And this is possible, for example, by studying the specialization Design management, which we offer as one of the few in the Czech Republic, or by studying Management in the healthcare sector.