Who Will Be FaME’s Most Popular Lecturer of the 2025/2026 Academic Year?
25. May 2026Thanks to your votes, five experienced lecturers have advanced to the final round. Help your favorite earn the title of Most Popular Lecturer of the 2025/2026 Academic Year.
Survey finalists
- Ing. Kamil Dobeš, Ph.D.
- doc. Ing. Vratislav Kozák, Ph.D.
- Ing. Lucie Macurová, Ph.D.
- doc. Ing. Jana Matošková, Ph.D.
- Ing. Zuzana Vaculčíková, Ph.D.
→ VOTE HERE
Ing. Kamil Dobeš, Ph.D.
Department of Economics
What is most important to you in teaching?
When teaching microeconomics, the most important thing for me is for students to realise that behind every graph lies a piece of reality, and that microeconomics is not just a discipline for lovers of curves and equations. I am most delighted when I see that rare look of realisation that microeconomics is not just a collection of graphs, but a tool for understanding the world around us.
Please describe one activity, project or innovation that you enjoy in your teaching, or that you consider a success.
I consider a successful activity or innovation in teaching to be, in particular, those moments when microeconomics connects with real-world practice, and students begin to formulate their own insights and arguments. It is precisely then that theory becomes a living and meaningful part of the lesson.
From students’ nominations for this lecturer:
“If anyone asked him anything, he would calmly try to explain it to them. I really appreciate his willingness to help us and the relaxed atmosphere during his lessons.”
“Utterly natural and down-to-earth in class, but also outside it. I’m not afraid to confide in him about anything when the going gets tough.”
“The best lecturer I’ve met at the faculty in my five years here. A very human approach; he really teaches and explains things. As far as I’m concerned, he’s the right man for the job (and with his heart in the right place). I’m very grateful that he’s part of my studies.”
doc. Ing. Vratislav Kozák, Ph.D.
Department of Management and Marketing
What is most important to you in teaching?
Teaching must be beneficial for both sides. The motto for marketing seminars: BOREDOM KILLS, EMOTION SELLS!
Please describe one activity, project or innovation that you enjoy in your teaching, or consider a success.
This academic year, I revised the presentation requirements. Students were asked to present a marketing topic using an example from a well-known company or from their own (even a fictional) company. All forms of presentation were permitted, including videos and AI. The result was that not a single presentation in any of the five groups where I led seminars was boring. Some presenters ‘tested’ the group’s attention using KAHOOT. Everyone took the competition seriously, and the winner was rewarded.
A pair of students presented their cosmetics company so convincingly that I decided to visit their shop. The shop was supposed to be located near the Beekeeping Supplies shop on J. A. Bati Street. I tried to find the shop and walked past the Czech Post office several times. If the post office had been burgled that day, I would have been a prime suspect, as I was certainly caught on the security cameras. When I asked at the next seminar exactly where the shop was located, they told me it was a fictional company.
From the students’ nominations for this teacher:
“He listened to the students and understood us. He was always very willing to help.”
“Associate Professor Kozák impressed me not only with his approach to teaching, but also with his expert guidance during the writing of my bachelor’s thesis. His explanations are professional; he provides practical examples for every topic, making the subject matter easier to grasp. At the same time, he doesn’t hesitate to help students with his experienced perspective on matters, and his replies to emails are lightning-fast.”
“I particularly appreciate his approach and his willingness to go above and beyond his duties. He was able to explain complex matters clearly and was always open to discussion.”
Ing. Lucie Macurová, Ph.D.
Department of Industrial Engineering and Information Systems
What is most important to you in teaching?
For me, the most important thing in teaching is to create an environment in which students feel safe and at ease, and have the space to express their opinions openly. I believe that a mistake is not a failure, but an important part of the learning process and personal development. That is why it is very important to me to teach in such a way that students are not afraid to get actively involved, discuss, seek their own solutions, engage in critical thinking, and not be ashamed of their mistakes. It is also important to me that students recognise their strengths and weaknesses, their interests, and are able to develop them further. I consider my greatest success to be those moments when students leave a lesson not only with new knowledge, but also with greater confidence, motivation and a desire to continue working on themselves. For everything to work, I consider mutual trust, respect, practicality, open communication and a human approach to be key. I therefore strive to bring positive energy and empathy to my teaching, whilst also offering a practical perspective on the topics covered. It is important to me to link theory with practice, so that students can see the practical relevance of the material covered and apply the knowledge they have gained in their future professional and personal lives. I greatly appreciate this nomination from the students. All the more so because it is they who have been with me through my teaching for a long time and are best placed to assess my work. It is both a great motivation and a thank you to me. Thank you 🙂
Please describe one activity, project or innovation that you enjoy in your teaching or consider to be successful.
I consider activities based on teamwork and the practical involvement of students in teaching to be very successful and beneficial. I believe that it is precisely this practical approach to teaching, a positive atmosphere and mutual trust that form the basis of quality education. I particularly enjoy activities where students work in teams to solve real-world problems, discuss ideas, find their own solutions and share responsibility for the outcome of their work. I therefore place emphasis not only on specialist knowledge, but also on developing independence, communication skills, critical thinking, collaboration and the ability to take responsibility for one’s own work and decisions.
From the students’ nominations for this lecturer:
“Ms Macurová is very kind, positive and always willing to help. She can answer any questions, whether they concern university teaching or matters outside it. Her teaching style is very interesting and engaging. What I value most is that she focuses primarily on practical application, not just theory.”
“I really appreciate that at the end of every presentation, she sets specific questions for us to prepare for. These questions correspond to what appears in tests or exams, so students know exactly what to focus on. Thanks to this, preparation is more effective, the material is easier to understand, and the subject is generally easier to study and sit exams in.”
doc. Ing. Jana Matošková, Ph.D.
Department of Management and Marketing
What is most important to you in teaching?
Student engagement and development. I love it when I manage to create a creative atmosphere in the classroom. I enjoy those moments when students become enthusiastic about the subject, aren’t afraid to step out of their comfort zone, ask questions, show curiosity and work together.
Please describe one activity, project or innovation that you enjoy in your teaching or consider a success.
I particularly enjoy the course ‘Fundamentals of Coaching’, in which students develop their communication skills and critical thinking. It is in this course that students often have to step outside their comfort zones; they learn to develop their listening skills, delve into the mysteries of the human psyche, and get to know not only their classmates but also themselves. And in those who throw themselves into it wholeheartedly, you can always see a radical step forward. They become more patient, more understanding and more tolerant of others in their communication. They are able to provide better and more constructive feedback. And that is precisely what will serve them well in their future lives. Incidentally, because they have to work together in the course, it often ends with them saying they’ve made new friends.
From the students’ nominations for this lecturer:
“I enjoyed the concept of the human resources module. For me, the module was the perfect combination of theory, honing students’ soft skills in HR, and various real-world business scenarios. During the one-hour sessions, I don’t think there was ever a time when I lost my full attention to the material being covered.”
“Even though not many of us attended the lectures, the lecturer was always very kind and willing to sort everything out. She always included some thought-provoking questions, games, etc. in her lessons.”
Ing. Zuzana Vaculčíková, Ph.D.
Department of Business Economics
What is most important to you in teaching?
I remember that as a student, I gained the most from teachers who motivated me and gave me a real opportunity – whether it was back in the Maths Olympiad or a recitation competition. It wasn’t just about the results, but mainly about the support and the feeling that someone saw potential in me. I always think of this whenever I walk into a lecture theatre. My aim is to impart knowledge and maintain discipline, but at the same time to create a safe environment. I want students to know that if they make a mistake, it doesn’t mean they’ve failed, but that it’s part of the learning process. It is at university that their professional identity is formed, and our role is to help them anchor it. I treat them as partners and believe that education is a two-way street and that, as respected colleagues, we may be able to share something with one another in the future too.
Please describe one activity, project or innovation that you enjoy in your teaching or consider a success.
I’m always delighted when theory comes to life in practice. For example, I am delighted that we have managed to introduce specialised hotel software into our tourism teaching. It pleases me all the more when graduates write to me some time later to say that they now use it in their daily work and that the certificate of completion helped them secure a job. I know, however, that hard data is only half the battle; the other half is soft skills. That is why I make the most of every opportunity in our projects and involve students in organising real-world events, such as the Zlín Barcamp, where they discover what planning, crisis communication and working under pressure entail. I also want to show them that the academic world offers enormous scope for self-fulfilment even outside the lecture halls. That is why I try to involve students in attending various conferences, for example, in the field of tourism. Here, however, the rule is that we can only open the door a crack to those who really want to move forward.
From the students’ nominations for this lecturer:
“A kind approach to students and help in understanding the subject in real depth by giving examples from real-life situations.”
“I really like her; her relationship with students is amazing. Her teaching is stress-free and practical.”
“She gave the students opportunities, such as helping out at Barcamp (where we made new contacts), and even if someone didn’t understand something on the board, she would come and explain it, even several times, without making a big deal of it.”