Tomas Bata University in Zlín

Marketing, Design Management, Macroeconomics, Economics

Jan Kramoliš (1979) received his master’s degree in marketing from the Faculty of Multimedia Communications at Tomas Bata University in Zlín (2004). In 2022 he was appointed associate professor at the Faculty of Management and Economics at Tomas Bata University in Zlín.

His publishing activity is primarily mainly focused on Design Management. He is a member of the scientific committees of several international conferences and regularly lectures at foreign universities. His recognized theories include mainly the 1P marketing theory, the marketing communication concept AIDA, the Occam’s Razor approach to visual design evaluation, performance marketing, the Veblen effect, S.M.A.R.T. and the mROI indicator.

In addition to his academic and scientific activities, he has been active in the corporate sphere since the late 1990s, where his specialty is the B2B segment of small and medium-sized companies. In his creative and consulting activities, he specializes in solutions in the field of marketing strategies and design management. He is the author of the DVI algorithm, which was funded by a national grant from TAČR in 2018-2020.

H-index (2024):
Scopus: 7
Web of Science: 7

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Curriculum vitae

Education

• 2022: Tomas Bata University in Zlín, Faculty of Management and Economics, Associate Professor.
• 2009: Tomas Bata University in Zlín, Faculty of Management and Economics, Ph.D.

Internships and study stays

• 2010: Univesity of Genoa, Italy
• 2011: The St. Clement of Ohrid University of Sofia, Bulgaria
• 2012: National Defence University of Warsaw, Poland
• 2014:University of Kavala Institute of Technology Saint Lucas Kavala, Greece
• 2015: European University Cyprus, Cyprus
• 2016: University of Algarve, Portugal
• 2018: Technical University of Varna, Bulgaria
• 2018: Universidade de Aveiro, Portugal
• 2022: University of Salerno, Italy
• 2023: Ton Duc Thang University

Process of employment

• since 2022: Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics, Associate Professor
• 2009-2022: Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics, Senior lecturer

Membership of bodies

• Social and Economic Revue - Member of editorial board
• Computer Media Publishing - Member of editorial board
• Management Education: An International Journal - Associate editor
• Conference on Marketing and Design: intersections and challenges - Member of scientific committee
• European Journal of Applied Business and Management - Member of Editorial Board
• The Organization Studies Journal Collection - Member of Editorial Board
• Journal of Tourism and Services - reviewer
• E&M Economics and Management - reviewer

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Creative activities

Publications

Project outputs