Everyone’s digital footprint matters. FaME staff focused on online security
6. October 2026On Friday, 2 October 2026, a training session entitled ‘The Digital Footprint in the Life of an Ordinary UTB Employee’ was held for staff at the Faculty of Management and Economics, Tomáš Baťa University in Zlín. The trainer, Ing. Jiří Ševčík, PhD, explained what information we leave behind online and how it can affect the security of both individuals and the institution.
One of the key messages of the training session was that managing one’s digital footprint is a matter for all staff, regardless of their job role. Attackers do not necessarily target only management or staff with access to the most sensitive information. Even an ordinary employee’s account can become a gateway to internal data. Seemingly innocent details about the workplace, colleagues or private activities can help attackers craft a fraudulent message that appears credible.
The training also highlighted that, in the digital environment, we reveal far more about ourselves than we realise. Our digital footprint is not limited to social media posts or information we consciously publish. It is also created through everyday web browsing, using apps or logging into online services. Even incognito mode does not guarantee complete anonymity.
Practical recommendations focused on separating professional and private digital lives, checking privacy settings, sharing information with caution, and verifying unusual requests via a different communication channel. Attention was also paid to protecting personal and non-public work-related data when using artificial intelligence tools.
The development of digital literacy supports the responsible, long-term, sustainable functioning of the faculty. Conscious handling of information helps to protect the privacy of staff and students, mutual trust and the security of the working environment.
The key recommendations are summarised in the attached infographic ‘Seven Principles for Your Digital Footprint’, which can serve as a practical guide for the everyday use of digital technologies.
