Tomas Bata University in Zlín

Jan Kramolis earned his Master’s degree in Marketing from the Faculty of Multimedia Communications at Tomas Bata University (TBU) in Zlín in 2004. In 2022, he was appointed Associate Professor (Habilitation) at the university’s Faculty of Management and Economics.

His research and publications focus primarily on Design Management. He is an active member of scientific committees for several international conferences and a frequent guest lecturer at universities abroad. His work bridges traditional and modern approaches, spanning the AIDA model and 1P marketing theory to Occam’s Razor in visual design, performance marketing, the Veblen effect, and metrics such as mROI and S.M.A.R.T. goals.

A defining element of his career is the integration of academia with the corporate world. Since the late 1990s, he has specialized in the B2B segment of small and medium-sized enterprises (SMEs). As a consultant, he focuses on marketing strategy and design management. He is the creator of the DVI algorithm (dvi.utb.cz), developed under a national grant from the Technology Agency of the Czech Republic (2018–2020).

H-index (2024):
Scopus: 7
Web of Science: 7

Ph.D. Supervision Topics for Prospective Students:

• Design Management: Strategic design management and its impact on corporate competitiveness.
• Digital Marketing and Modern Communications: Emerging online trends and their effectiveness.
• Management in the Era of Digital Transformation: Aspects and impacts of digitalization on internal processes and corporate management.
• Digital Capital: Theoretical framework and value measurement of digital assets in a market environment.

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Curriculum vitae

Education

• 2022: Tomas Bata University in Zlín, Faculty of Management and Economics, Associate Professor.
• 2009: Tomas Bata University in Zlín, Faculty of Management and Economics, Ph.D.

Internships and study stays

• 2010: Univesity of Genoa, Italy
• 2011: The St. Clement of Ohrid University of Sofia, Bulgaria
• 2012: National Defence University of Warsaw, Poland
• 2014:University of Kavala Institute of Technology Saint Lucas Kavala, Greece
• 2015: European University Cyprus, Cyprus
• 2016: University of Algarve, Portugal
• 2018: Technical University of Varna, Bulgaria
• 2018: Universidade de Aveiro, Portugal
• 2022: University of Salerno, Italy
• 2023: Ton Duc Thang University

Process of employment

• since 2022: Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics, Associate Professor
• 2009-2022: Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics, Senior lecturer

Membership of bodies

• Social and Economic Revue - Member of editorial board
• Computer Media Publishing - Member of editorial board
• Management Education: An International Journal - Associate editor
• Conference on Marketing and Design: intersections and challenges - Member of scientific committee
• European Journal of Applied Business and Management - Member of Editorial Board
• The Organization Studies Journal Collection - Member of Editorial Board
• Journal of Tourism and Services - reviewer
• E&M Economics and Management - reviewer

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Creative activities

Publications

Project outputs