doc. Ing. Michael Adu Kwarteng, Ph.D.
Department of Management and MarketingMichael Adu Kwarteng is an Associate Professor in the Department of Marketing and Management at Tomas Bata University in Zlin, Czech Republic. He is a trailblazer in the field of Marketing and Management, specializing in digital innovations (emerging digital technology adoption/resistance), digital marketing, social media analysis, brand management, international marketing, and enterprise competitive analysis. Additionally, he is interested in carbon-neutral research perspectives that embrace broader sustainable and ethical practices, particularly the use of robust and advanced methodological techniques aimed at addressing sustainability issues in the current climatic-change conditions.
Prof. Kwarteng has a keen ability to unravel complexities, pushing the boundaries of knowledge. His pioneering research is evident in top-tier journals such as the International Journal of Information Management, International Journal of Consumer Studies, Aslib Journal of Information Management, Online Information Review, European Business Review, among others, -He has written more than 50 academic papers contributing significantly to the academic discourse.
In the realm of education, Professor Kwarteng transforms learning into an exhilarating journey. He teaches Advanced Management and Marketing, Marketing Applications, Digital Marketing, International Marketing, Brand Management, Marketing Communications, Applied Marketing Research and Cross-cultural Management at both the Master’s and bachelor levels. Through his teaching, he instils a passion for the field of Marketing and Management, nurturing a new generation of critical thinkers and innovators.
Beyond the confines of academia, Professor Kwarteng is a global collaborator. A fixture at many top-notch conferences worldwide, he navigates international landscapes, enriching his work with diverse perspectives and forging connections across the globe.
Teaching
Consulting hours
Wednesday 2.00-4.00pmCurriculum vitae
Education
- 2015-Till date : Tomas Bata University in Zlin, Doctoral study programme.
- 2013-2015: Tomas Bata University in Zlin,Ing
- 2005-2009: University of Cape Coast.(BC)
Process of employment
2017-Till date: Tomas Bata University in Zlin, Assistant Lecturer
Membership of expert organizations
Czech Marketing Association