Tomas Bata University in Zlín

Associate Professor

doc. Ing. Vratislav Kozák, Ph.D.

Department of Management and Marketing
E-mail: kozak@utb.cz Mobile: +420 606 777 268 TEL: +420 576 032 282 Office:
U2/306

Academic staff

Lectures:

Marketing, Promotions, Customer Relationship Management

Research:

Marketing, Food Travel, Marketing 4.0


Teaching

Consulting hours

Tuesday 8:00 - 10:00

Curriculum vitae

Education

  • 2006: Tomas Bata University in Zlín, Faculty of Management and Economics, Associate Professor
  • 1996-2000: Brno Univesity of Technology, Faculty of Business and Management , Ph.D.
  • 1975 - 1980: Faculty of Food Technology, the Institute of Chemical Technology, Prague, Ing.

Internships and study stays

  • 2011: Vienna University of Economics and Administration, Austria, lecturer in the Erasmus program

Process of employment

  • 1994 – yet: Tomas Bata University in Zlín, Faculty of Management and Economics, Associate Professor
  • 1990 - 1993:  Jarošov Brewery, Director
  • 1987 - 1990: JZD AK Slušovice, Head of Operation and Deputy Director
  • 1982 - 1987: South-Moravian Brewery, Brno, Technologist of beer and malt production
  • 1981 - 1982: South-Moravian Brewery, Brno, Graduate practice

Membership of expert organizations

  • Czech Marketing Association, member from 1995

Faculties and departments

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