Tomas Bata University in Zlín

Academic staff

Lectures:

Marketing, Customer Relationship Management

Research:

Marketing, Food Travel, Marketing 4.0

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Teaching

Consulting hours

Monday 12-15 h

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Curriculum vitae

Education

• 2006: Tomas Bata University in Zlín, Faculty of Management and Economics, Associate Professor
• 1996-2000: Brno Univesity of Technology, Faculty of Business and Management , Ph.D.
• 1975 - 1980: Faculty of Food Technology, the Institute of Chemical Technology, Prague, Ing.

Internships and study stays

• 2011: Vienna University of Economics and Administration, Austria, lecturer in the Erasmus program

Process of employment

• 1994 – yet: Tomas Bata University in Zlín, Faculty of Management and Economics, Associate Professor
• 1990 - 1993:  Jarošov Brewery, Director
• 1987 - 1990: JZD AK Slušovice, Head of Operation and Deputy Director
• 1982 - 1987: South-Moravian Brewery, Brno, Technologist of beer and malt production
• 1981 - 1982: South-Moravian Brewery, Brno, Graduate practice

Membership of expert organizations

• Czech Marketing Association, member from 1995

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Creative activities

Publications

Project outputs